Company
- Domain
- sportyandrich.com
- Industry
- apparel & fashion
- Country
- United States
- Platform
- Shopify
- Qualification
- QUALIFIED
Score
- Fashion/apparel ecommerce detected+35
- No sub-verticals configured0
- Ecommerce platform detected: Shopify+25
- No catalog size data0
- Active social presence detected+10
- Tier 1 market: US+10
Last scored: Jul 8, 2026
Notes
Sporty & Rich is a fascinating case study — a genuine internet-native brand built almost entirely on aesthetic and lifestyle. **Origins & founder** Sporty & Rich evolved from an Instagram account — essentially a mood board — into a $30M+ business, with no outside funding. It was founded by Emily Oberg, who has held the CEO title since founding the company and retains full ownership. **Size** It's still relatively small. Oberg described revenue at roughly $40 million in 2025, with a goal of reaching $60 million. The company employs approximately 40 people, based in Paris and the United States. **What they do** Sporty & Rich belongs to a wave of young brands stealing market share from apparel giants by niching down and promoting lifestyles first, products second. The brand sells vintage-inspired activewear and loungewear at premium price points, and has been expanding into a broader wellness positioning — with future plans for skincare, supplements, and full-blown health clubs. **Retail** The latest milestone was opening its first retail space in NYC's SoHo neighborhood, selling trademark vintage-inspired gear alongside premium spa services and a health-conscious cafe. A second store in Los Angeles was also announced in late 2025. **Collaborations** Notable collabs include Sporty & Rich x Yale, S&R x NY Yankees, and most recently a running collection with Adidas Originals. **The drama** In early 2026, David Obadia — who had been working with the brand since 2018 and described himself as CEO — announced his exit. Oberg clarified that she had always held the CEO title and made all final decisions, describing Obadia's role as an "operator" under a licensing arrangement. In short: small team, no funding, ~$40M revenue, but punching well above its weight in cultural influence. Very much a brand-first business.
Contacts (3)
| Name | Title | Email Status | Status | ||
|---|---|---|---|---|---|
| Marketing & Communications Director | sophie@sportyandrich.com | VERIFIED | EMAIL VERIFIED | ||
| Chief Executive Officer - Managing Director | david@harmony-paris.com | VERIFIED | EMAIL VERIFIED | ||
| Chief Executive Officer | emily@emilyoberg.com | VERIFIED | EMAIL VERIFIED |
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